The value of social media to small businesses… December 2, 2011Posted by yelljobs in Jobs, Social Media.
Tags: small business, SME
In today’s world of online social circles it’s hard to imagine any business not joining the universal scramble for a free soapbox to a wider audience. Yet many small businesses don’t see how they can benefit from social media. Not everyone has had their eyes opened by the massive opportunities for engagement and new business that tools like Twitter, LinkedIn, Facebook and Yell.com Reviews – along with the various blogging platforms present.
3 reasons why small businesses should consider social media:
1. Word of mouth is the most powerful force of discovery, and social media is nothing more than word of mouth amplified.
2. Engage with a larger audience – As a business owner you can be guaranteed a large portion of your customers – and potential customers – are likely to spend a lot of time on social sites. Here is an opportunity for you to engage with a large audience and present the ‘human’ side of your business.
3. You don’t have to be big to be noticed – Most areas of social media require the investment of time and not money, making it a level playing field to be noticed.