Selecting your Domain Name June 25, 2012

Sham Hussain, marketing executive for digital service provider Yell, discusses the importance of selecting the most appropriate domain name for your business.

As internet use has exploded, web addresses have become harder to secure and protect and domain names have become increasingly complex. A programme run by the Internet Corporation for Assigned Names and Numbers has recently made an unlimited number of domain names available to applicants. These could be anything from .football to .hotel or even .builders or .florist. The use of these will be tightly restricted, and registration will be, for most small and medium-sized enterprises (SMEs), prohibitively expensive – approximately £119,000 for initial registration and £16,000 annually thereafter.

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